Our client needed support to identify new strategic opportunities in a mature market. They needed broad market research, a deep analysis of the data, and a presentation of the intelligence gathered. Our business intelligence team
Identified key questions that would enable product and marketing teams to make better decisions
Sampled a large audience to refine the broader study
Surveyed thousands of people across five countries, including more than 60 one-on-one interviews in personal residences
Collected over 200 hours of video.
Through the efforts of our business intelligence team, our client was able to visualize, manipulate, analyze and drill down into multiple layers of intelligence. The client saw a clear path to gain market share from their competitors, and, as a direct result, they developed new, revolutionary features for their next product releases. Additionally, they updated their product messaging based on the research, intelligence, recommendations and services provided by our team.