Our client needed support to identify new strategic opportunities in a mature market. They needed broad market research, a deep analysis of the data, and a presentation of the intelligence gathered. Our business intelligence team
Identified key questions that would enable product and marketing teams to make better decisions
Sampled a large audience to refine the broader study
Surveyed thousands of people across five countries, including more than 60 one-on-one interviews in personal residences
Collected over 200 hours of video.
Results:
Through the efforts of our business intelligence team, our client was able to visualize, manipulate, analyze and drill down into multiple layers of intelligence. The client saw a clear path to gain market share from their competitors, and, as a direct result, they developed new, revolutionary features for their next product releases. Additionally, they updated their product messaging based on the research, intelligence, recommendations and services provided by our team.